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  • Did You Know
  • Survey Reports

Thought Leadership Articles from eminent professionals

It is believed that the term 'thought leadership' was first coined in 1994, by Joel Kurtzman, editor-in-chief of the magazine - Strategy & Business. The term was used to designate interview subjects for that magazine who had contributed new thoughts to business.

Today, ‘thought leadership’ implies anyone who presents a new insight, or additional perspectives on some theme or subject that evokes a 'thought process' in us when we come across such ideas or writings. In this section our effort is precisely that – to evoke you to ‘think’...

Did You Know

Did you know Unilever saved millions by lowering the sugar content in many of their products, or, in New York a start-up offered afternoon siesta services to head honchos, or, a food chain took their employees to go kart racing and had a full day racing in F1 style to keep the morale high during the global downturn, these and many such amazing stories make the eight-letter word 'business'. Read them all here

Did You Know Rupee Symbol


Did You Know Breakfast TitBits


Did You Know Did the apple realy fall


Did_You Know Richest Fictional Characters


Did you know Telephone


Survey Reports

Surveys are conducted on target population, the data analysed and interpreted to provide knowledge, information and insight on particular issues or subjects through interviews, opinion polls, questionnaires, quantitative market research and various other tools and methodologies. In this section we will bring you report and analysis of the various surveys conducted by Gray Matters and its alliances.

Child Career Direction Survey Report